Magazine printing is not exactly a small undertaking. It is a long run printing project that requires serious planning and consideration – from the paper to the adhesive that holds all the pages together. It is essential that you carefully choose each aspect process in order to have a successful magazine printing.

Below are the primary considerations you should keep in mind in pursuing your magazine printing project.

1. Page Size. The most common and practical page size of magazines is 8 3/8” x 10 7/8”. Most long run printing presses and bindery equipments are designed to efficiently handle this size without too much paper waste. It is possible to produce either large or undersized magazines but be aware that the production cost for these sizes are typically higher.

2. Quantity. Common magazine print runs may vary – from hundreds to a few hundred thousands. Large quantities are produced on medium or large web presses so make sure that the printer you choose is equipped for this type of project. In El Paso, there are long run printers that can handle high volume printing. See to it that you find a good El Paso long run printing shop that provides quality printing regardless of the quantity you require.

3. Paper. In terms of the type of paper, there are many various grades, weights and brands available to you. Paper is classified by weight in pounds of a ream or per 500 sheets of paper. Weight has a significant impact on the feel of the magazine as well as on the mailing costs in the distribution stage – more weight means additional mailing costs. Aside from the weight, you may also discuss with your printer the type of finish that will enhance the appeal of your magazine – you may opt for a matte, dull, or glossy finish.

4. Digital files. Once you have finalized the necessary printing specs, it is time to set up your magazine files for print. An important factor to consider is the preparation of quality digital file that is in high resolution format to ensure quality magazine publication. Another thing you need to remember – every printer has their own requirements for file format submittal. Make sure that you submit your file in the format that the printer of your choice requires; otherwise your file won’t be opened by their system. Time is money, so don’t waste your time and the printer’s by submitting the wrong file format.

5. Proofs. Proofs are made at the start of production to provide one final chance for any adjustments before the volume printing of the job begins. Make sure to request for hard proofs from the printer in order to do a final check on your files. Some printers may even allow a press check, if necessary.

These are just some of the most important factors that you need to consider in magazine long run printing. Feel free to discuss with your printer any concerns that you have to ensure that you will only get the best result possible.

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