BASIC MARKETING
BASIC MARKETING Basic Marketing 17e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the “four Ps” in the introductory marketing course. T Price: $ 34.00 [wprebay kw="marketing" num="36" ebcat="all"] [wprebay kw="marketing" num="37" ebcat="all"]
