I was out with some friends on a business adventure recently. That is the word we use when a gang of businessmen get together to shoot the breeze and generally have fun for a day. Anyhow, we chartered a fishing vessel out of the Port of Fort Lauderdale. Our mandate was to catch as many snapper, tuna and mahi mahi as possible and then prepare the fish for a shore dinner.

The fishing boat was decked out with a much more than any fishing boat I have ever been on before. I am from Rochester, and I’m familiar with angling on the Finger Lakes and Lake Erie where an 85 to two hundred and fifty horsepower engine is all you need to drive a fifteen to thirty foot angling boat. We never thought of requiring all the amenities found on the luxurious cruiser we were on. This fabulous boat had not only serviceable bathrooms and kitchen, but it had a completely adorned, though a little stinky, sitting room.

One thing that seemed odd, was the use of marine coolers. I don’t know why they call them marine coolers. They look very similar to coolers used on land. We don’t call land coolers “marine coolers”. We call them “coolers”. Does the simple fact that they were placed on a ship make them in some way capable of floating, swimming or navigating? Marine coolers don’t seem plated in any way, so I can not discern a military origin.

This ship had marine coolers made by three many manufacturers. I found this strange. At home, we typically find a name brand and stick to it. We find peace in relying on a recognized name brand. We normally utilize that brand and brag about it, a lot like the olden years back in Rochester when you were either a “Ford” or a “Chevy” man. Anyway, this boat had a Coleman marine cooler, a Yeti marine cooler, and a Moeller marine cooler. They all seemed like normal coolers to me, but I found out that they are much more high-priced. When I asked why, I was told that the reason was that they are marine coolers. When I asked for clarification, I was given a “because they are marine coolers, dude. They are simply more high-priced.” I just did not understand it, and was caught for a moment wondering when I transformed into a “dude”.

Nevertheless, I was pleased to find out that the marine coolers had several purposes. The Coleman marine cooler is used to store live bait. The Yeti marine cooler had a broad variety of drinks. The Moeller marine cooler was my favorite, however. It had sandwiches, fresh fruits and veggies loaded in it. This crew certainly knew how to spoil its patrons.

Ignorant to the fishing that was under way, I inspected the marine coolers more closely. There surely were some appealing features. I admired the way both the Coleman marine cooler and the Moeller marine cooler had handles that extended like those on standard luggage. It made sense to me that they would. I’m certain it eased their change from marine cooler to land cooler at the appropriate time.

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