When you first get started in online copywriting you quickly realize there are two schools of thought. One flings their message at prospects with aggressive copy hoping to pierce them so they can reel them in with no hope of ever escaping. The other develops a relationship with their prospects spreading a comfortable supportive net …

Every word you use has power. Even the smallest words such as I, A, and My conjure up images and emotion. They mean something to people. Different words elicit different emotions. Of course some words are stronger than others. I’ve always loved to write. Since I was a child I would find my way into …

Headlines! A headline is arguably THE most important part of your sales letter. It can make or break your business BECAUSE your headline MUST capture your intended customer’s attention and make them stop and read the rest of your copy. Unfortunately most people make a HUGE mistake when writing their headline… There’s nothing wrong with …

All season has been leading up to this moment. The main character on your favorite show stands just on the brink of discovering the big “secret”. They reach out, a shot rings through the air and they grab their arm and fall to the ground… And the show ends. Now you have to wait for …

The first sentence of any internet sales letter is its hook. It’s meant to grab the reader’s attention and make them move on to read the second sentence which draws them to the third. This is even more crucial on the internet than in print. In print the reader gives the benefit of the doubt …